Google uses a different method to rank websites than most search engines. This isn’t the days of inserting some META tags and be done with it. You must invest time to rank well in Google; however it is well worth it when your pages start to rank high in the most used search engine on the net.
Importance of Reciprocal Links and Search Engine Optimization
Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms.
How to get Top 10 Ranking in Google
Google is a fully automated search engine, which employs robots known as ‘spiders’ to crawl the web on a monthly basis and find sites for inclusion in the Google index
Google Page Ranking Methods
The basics Google’s order of results is automatically determined by more than 100 factors, including our PageRank algorithm.
Search Engine Optimization Discussion
Pagerank™ is as the name suggests a ranking system of pages. It works on the basis that if a website ABC.COM has been linked from a website XYZ.COM, abc.com must have some good content and therefore Google will count the link from XYZ.COM as a vote for ABC.COM. You can check your link popularity on Google by downloading the Google toolbar from http://toolbar.google.com