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Have you heard about the latest “sport” in dirty online business? It’s called Google Bowling and it represents a gaping flaw in Google’s system that allows your competitors to sabotage your site to the point of getting it banned or penalized.

Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms.

Pagerank™ is as the name suggests a ranking system of pages. It works on the basis that if a website ABC.COM has been linked from a website XYZ.COM, abc.com must have some good content and therefore Google will count the link from XYZ.COM as a vote for ABC.COM. You can check your link popularity on Google by downloading the Google toolbar from http://toolbar.google.com

Google uses a different method to rank websites than most search engines. This isn’t the days of inserting some META tags and be done with it. You must invest time to rank well in Google; however it is well worth it when your pages start to rank high in the most used search engine on the net.

It’s not difficult, it does sometimes take time, but it’s not difficult. Just make sure your site has good content and follow the guidelines for adding a URL. Try to get your index page listed at least. I say at least because although ODP claims only to list your index page, there are plenty of sites with 5 – 10 pages listed. So if your site has very distinctive sections, then submit each section – slowly. Once Google updates it’s directory, these listings could do wonders for your sites maximum PR.

Picture this: You’re a successful entrepreneur running a bustling online business. You’ve paid your dues, put in a lot of long hours, and your hard work is finally producing profitable returns.